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Talent Trade Tidbit - The Elevator Pitch
Expanding on a topic mentioned in Episode 37, Stephanie reveals the template for her quick, but effective, elevator pitch to prospective clients, which you can customize for your own use.
Transcript
Hi, this is Stephanie Maas, partner with Thinking Ahead Search Firm.
Speaker:In episode 37, I mentioned a quick 30 to 45 second elevator pitch that I might give to a potential client.
Speaker:So here it is, and feel free to customize this for your own situation.
Speaker:So there are three things that our clients appreciate about how we work or what makes us different.
Speaker:Number one, I know it's gonna sound, we call it old fashioned.
Speaker:I don't think it is, but it's what works.
Speaker:We do a direct calling effort.
Speaker:Every search I take on, there'll be between 90 and 110 actual phone calls that we make on your behalf in the market.
Speaker:There'll be a lease, two, sometimes up to five attempts to get them on the phone, plus electronic reach outs for us.
Speaker:Electronic reach outs are going through things like LinkedIn, text, email, et cetera.
Speaker:Second thing is our process.
Speaker:Everybody gets the same process.
Speaker:And just to let you know how good our process is, every search that I take and work.
Speaker:Now, by the way, these are my stats.
Speaker:You gotta figure out yours.
Speaker:I have a one-to-one search assignment to placement.
Speaker:If I say I'm gonna work it, I fill it.
Speaker:Now, some people may say, well, what happens if the client goes on search or on hold?
Speaker:Or if the client stops the search?
Speaker:Well, that's not on me.
Speaker:That's on them.
Speaker:So.
Speaker:If it's active, I'm working.
Speaker:It's a one to one.
Speaker:I have an average of three to five candidates per search.
Speaker:By the way, those candidates are vetted for skillset, interest, and a compensation match.
Speaker:Of those three to five, four out of five get interviewed.
Speaker:60% that are interviewed get invited back to a second interview, which just shows you the quality.
Speaker:Your biggest decision is which one and 90% of the offers that I pre-close and deliver get accepted.
Speaker:Plug and play process.
Speaker:And then the last part is it's a one point of contact.
Speaker:Yes, I have a research team.
Speaker:Yes, I have resources.
Speaker:I may get someone else to help me go locate the right people to call, but it's me delivering your message into the market for my people.
Speaker:That's important.
Speaker:It avoids any confusion and brings a clear, consistent message to the market about what y'all have got going on.
Speaker:And by the way, I'll actually clarify that message with you before it hits the market so you know exactly what I'm saying on your behalf.
Speaker:How does that compare with Affirm you've used in the past?
Speaker:That's it.
Speaker:Hope this helps.
